טופס יצירת קשר
The Chinese market is becoming more and more attractive to international chains, however cultural differences have caused many a company to stumble in their marketing both in the content and the channnel used for that advertising. Below is a fantastic article on 10 succesful campaigns run through wechat (the most popular messaging app in China […]
During this period we wish all our Chinese friends a happy New Year and relaxing time as they head off on vacation to celebrate with family. Industry and commerce all over China grinds to a halt. The Chinese new year used to be a curiosity to most global companies and nothing more however in today’s […]
CEO- Founder of The Asian Institute 2015 has started with a bang with over $910,000,000.00 being invested in Israeli companies in a seven day period. While these investments came from a variety of international companies there are two notable investments from Samsung (South Korea) and one from Alibaba (China) in its first foray into the […]
Israel and South Korea are in someways very much kindred spirits. Both countries are under geopolitical, military threat from their neighbours. Both have a unique form of democracy in their region, and both have used innovation to overcome limited resources, South Korea in the form of exporting technical and consumer goods and Israel in exporting […]
A unicorn in the IT industry is a company valued around or over one billion dollars. Israel has an amazing porportional number of “unicorns” relative to its size, please see the article below http://www.informilo.com/2014/09/israels-unicorns/?utm_source=Outbrain_Amplify&utm_medium=cpc&utm_content=blog&utm_campaign=Outbrain_Amplify&utm_source=marketing_global&utm_medium=outbrain_amplify&utm_campaign=global_earnedmedia Is the fascination of Asian Investors in Israeli start ups, the search for the next elusive “Unicorn” or are they looking […]
One of the most intriguing things about the Chinese market is it’s sheer size. According a techcrunch article from last year there are over 700,000,000 smartphone users in China. see below: http://techcrunch.com/2014/03/13/china-now-has-700m-active-smartphone-users-says-umeng/ As a rule only Chinese based companies have managed to gain a real foothold in the market although last year Korean giant Line […]
Last night I attended the formal reception of Prime Minister Shinzo Abe at the Waldorf Astoria Jerusalem. Here are a few first hand impressions of this historical meeting. The messaging from both the Prime Minister Netanyahu and Prime Minister Abe were focused on expanding economic ties between to two countries. This is reflected in the […]
ראיון עם ורד פרבר לקראת ביקור ראש ממשלת יפן שינזו אבה שינחת בישראל ביום ראשון אבה צפוי לשהות בישראל כמה ימים ולבקר גם ברמאללה. על הפרק: הידוק היחסים הכלכליים והביטחוניים בין ישראל ליפן פורסם ב- 17 לינואר 2015
לרכב על הגל היפני- רשמים מיום העיון. אתמול בבוקר, בהשתתפות רבים וטובים ובחסות המכון לאסיה נערך יום עיון אשר עסק בשינויים החלים
