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Japanese Whiskey – a morning with Suntory

Yesterday I was invited to the Israel export and International cooperation institute for a round table meeting with an amazing Japanese company called Suntory. Suntory is the largest food conglomerate in Japan today. Suntory began as an alcohol distiller being the first company in Japan to produce wine and distill Whiskey. Knowing the Japanese culture […]

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ראיון עם המנכ”ל ורד פרבר

כיצד יתכן שאפליקציות מצליחות כל כך במערב כמו וואטאסאפ או ווייז נכשלו כשלון חרוץ ביפן? השוק היפני ייחודי מאוד ואם תצליחו לפצח אותו, תקבלו כרטיס כניסה לשוק האסייאתי כולו.

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Mobile advertising campaigns that clicked in China

The Chinese market is becoming more and more attractive to international chains, however cultural differences have caused many a company to stumble in their marketing both in the content and the channnel used for that advertising. Below is a fantastic article on 10 succesful campaigns run through wechat (the most popular messaging app in China […]

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2015 the year of Asian Investment

CEO- Founder of The Asian Institute 2015 has started with a bang with over $910,000,000.00 being invested in Israeli companies in a seven day period. While these investments came from a variety of international companies there are two notable investments from Samsung (South Korea) and one from Alibaba (China) in its first foray into the […]

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Israel Korea Kindred Sprirts

Israel and South Korea are in someways very much kindred spirits. Both countries are under geopolitical, military threat from their neighbours. Both have a unique form of democracy in their region, and both have used innovation to overcome limited resources, South Korea in the form of exporting technical and consumer goods and Israel in exporting […]

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Unicorn hunting in the land of Milk and Honey

A unicorn in the IT industry is a company valued around or over one billion dollars. Israel has an amazing porportional number of “unicorns” relative to its size, please see the article below http://www.informilo.com/2014/09/israels-unicorns/?utm_source=Outbrain_Amplify&utm_medium=cpc&utm_content=blog&utm_campaign=Outbrain_Amplify&utm_source=marketing_global&utm_medium=outbrain_amplify&utm_campaign=global_earnedmedia Is the fascination of Asian Investors in Israeli start ups, the search for the next elusive “Unicorn” or are they looking […]

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Mobile apps and the Chinese market

One of the most intriguing things about the Chinese market is it’s sheer size. According a techcrunch article from last year there are over 700,000,000 smartphone users in China. see below: http://techcrunch.com/2014/03/13/china-now-has-700m-active-smartphone-users-says-umeng/ As a rule only Chinese based companies have managed to gain a real foothold in the market although last year Korean giant Line […]

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מה באמת חשוב לדעת כשעושים עסקים עם היפנים

התחממות הקשרים העסקיים בין ישראל ליפן בהחלט מעוררים אופטימיות אך כדי להצליח בעבודה עם היפנים יש צורך להצטייד במספר כלים חשובים. ורד פרבר, מנכ”לית המכון לאסיה מספקת מספר כלים שיסייעו להביא אתכם להצלחה.

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