You might think of Facebook, Twitter or Instagram as being the key social platforms worldwide to market your products or services, but unfortunately, in China they are all blocked. However, the Chinese market has a great solution. The Chinese have created their own social networks, such as:
Wechat, which is also known as Weixin in Chinese, started as a messenger app with NewsFeed features, but has grown to include a multitude of other functions. WeChat includes a “Moments” page, which is more or less like a Facebook wall, where users can update their status by posting videos, music, text, photos or articles. WeChat is the go-to platform, not only for e-commerce transactions (you can buy movie tickets, train and plane tickets, book a taxi, rent a bike, etc), but also for P2P transfer, bill payment and even mutual fund investment.
Youku is very similar to well-known “YouTube”. The one big difference is that it contains more professionally created videos, as opposed to the more “user generated” content of YouTube. The site is now one of China’s top online video and streaming platforms.
Sina Weibo (微薄)
“Weibo” from the Chinese language, means “microblog”, so it is an equivalent of Facebook and Twitter in China, and is used by more than 22 percent of China’s internet users. In addition to publishing long articles with images or short posts, hyperlinks or videos, Weibo users can also repost, comment, search and send messages on trending topics.
This platform is a “Chinese clone” of Tumblr.
Baidu Tieba (百度)
It is known as the Chinese “Google”. It is an online community combined with internet search services. It is a good channel to target a very specific community, oriented around a well-defined theme.