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Mobile advertising campaigns that clicked in China

Mobile advertising campaigns that clicked in China

The Chinese market is becoming more and more attractive to international chains, however cultural differences have caused many a company to stumble in their marketing both in the content and the channnel used for that advertising.
Below is a fantastic article on 10 succesful campaigns run through wechat (the most popular messaging app in China
http://marketingtochina.com/top-10-advertising-campaigns-wechat/
The key is a combination of interative content which appeals to the Chinese user and a channel which makes it fun to use