
A unicorn in the IT industry is a company valued around or over one billion dollars. Israel has an amazing porportional number of “unicorns” relative to its size, please see the article below
http://www.informilo.com/2014/09/israels-unicorns/?utm_source=Outbrain_Amplify&utm_medium=cpc&utm_content=blog&utm_campaign=Outbrain_Amplify&utm_source=marketing_global&utm_medium=outbrain_amplify&utm_campaign=global_earnedmedia
Is the fascination of Asian Investors in Israeli start ups, the search for the next elusive “Unicorn” or are they looking for long term development of Israeli products to incorporate into their pre-existing products much in the way companies like Microsoft has?