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Mobile apps and the Chinese market

Mobile apps and the Chinese market

One of the most intriguing things about the Chinese market is it’s sheer size. According a techcrunch article from last year there are over 700,000,000 smartphone users in China. see below: http://techcrunch.com/2014/03/13/china-now-has-700m-active-smartphone-users-says-umeng/
As a rule only Chinese based companies have managed to gain a real foothold in the market although last year Korean giant Line managed to gain serious access to the market share
The thing is with a market this size the new trend is creating niche apps which can target a small but active population within this market. Due to it’s huge volume accessing even 1% of the market can result in millions of users